Online Sales Retail Sector of New Zealand -Academic Task 1

 The pie charts below show the online shopping sales for retail sectors in New Zealand in 2003 and 2013. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. Write at least 150 words.


The pie charts compare the percentage of online retail sales across four sectors—travel, film/music, books, and clothes—in New Zealand in 2003 and 2013.

Overall, there were significant changes in consumer behaviour over the ten years. While online sales for travel and clothes declined, purchases in the film/music and book sectors saw noticeable increases, with film/music experiencing the most substantial growth.

In 2003, travel dominated the online retail sector with 36% of total sales, followed by clothes at 24%. Film/music and books accounted for smaller shares at 21% and 19%, respectively. By 2013, travel remained the largest sector but dropped to 29%. The clothes sector saw a sharp decline, falling to 16%. In contrast, the film/music sector grew significantly from 21% to 33%, becoming the second-largest category in 2013. Book sales also rose moderately from 19% to 22%, indicating a steady increase in popularity for online reading material.

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